Boutique London based Agency SevenSix Modernises Marketing..
“In the powerful words of Maya Angelou, ‘If you don’t like something, change it. If you can’t change it, change your attitude.” - Maya Angelou, and creatives have always made it their duty to not only change their attitudes but change whatever ‘it’ is too!
Pushing boundaries to create work that tells diverse stories, incorporates more equality, is inclusive and more representative of the world we live in is fundamental to consumers having a broader view of the world, and Boutique Marketing Agency SevenSix are taking on that mission too!
Founded by marketer Charlotte Williams, SevenSix is a Boutique Agency, and the name SevenSix is a nod to the 1976 Race Relations Act, a key statute of the anti- discrimination law in the UK. Specialising in modern marketing, SevenSix is working intimately with brands to deliver purpose-led campaigns and is founded by 29-year old Marketeer, Charlotte Williams.
“..my inbox is filling up fast with brands and individuals met with similar frustration looking to shake things up”
Born of a white British mother and a black British Jamaican father, from North West London, Charlotte Williams’ dual heritage has clearly influenced her desire to be a bridge between underrepresented groups and mainstream conversations. With a collective seven years in marketing, Charlotte has worked as a marketing manager for brands such as Hello Kitty, WAH Nails and as a freelance consultant. During this time, she created notable campaigns such as “Hello Kitty Gang” and worked with a number of high profile brands within the fashion and beauty industry.
After being exposed to repeated cases of discrimination in the industry, Charlotte felt compelled to start SevenSix. At the centre of these campaigns are people, faces, colour, and responsibility. As a woman of colour, Charlotte is conscious of the fact that in far too many cases the absence of diversity and equality is prevalent in marketing today. Championing diversity and equality lies at the core of SevenSix, and is best represented by the proud relationship with the influencers in their network, such as Lesley Buckle (aka Fresh Lengths), Shloka Narang (The Silk Sneaker) and Enam Asiama to name a few..
“we’re all excited to see how we can work together to impact the industry for the better”
After the successful launch party hosted at Hunter Collective, Farringdon, the diverse group of attendees highlighted the importance of uniting diverse groups for a common cause, with attendees ranging in cultural background, age and profession, which further fuelled the fire Charlotte is already burning. SevenSix are excited about their future, and Charlotte shares that following the overwhelming response to the launch of the agency, “my inbox is filling up fast with brands and individuals met with similar frustration looking to shake things up”.
The event sponsors included OPI, PROPERCORN, Cohorted and more, and was attended by an array of high profile influencers, with a guest performance from emerging artist Dolapo, newly signed to Virgin EMI.
A strong desire for change and self belief are two of the most important attributes when stepping out into your own venture, and at this stage, Charlotte already has “..big aspirations for SevenSix” and shares that “we’re all excited to see how we can work together to impact the industry for the better” - so watch this space!