iON Presents FashiON
The 11th Commandment
The creative force behind Anna Seven London, sisters Joanna and Susana, successfully fuse fashion and faith, and says “being a part of a phenomenal and diverse culture but still knowing your roots, it's like you get a taste of both worlds” forms part of their brand identity. Their essence is inspired by their Christian faith and have since created, what I like to call, the 11th commandment – Thou Shalt Change The Game.
Being part of a generation so rich in creativity and expression is exciting but also being an inspiration to that same generation is empowering, “we’re glad we can be used to change our generation! We all have a duty to inspire and support one another so we’re just doing what we were called to do – it’s amazing”.
This “Ethical, Unorthodox and Eccentric” line uses current fashion trends to bring forth a message of faith. Anna Seven are deeply rooted in their Christian faith but like most of humanity, despite our faith, life still happens.
When they were not accepted to college like most of their friends, although initially disappointed, instead of losing their faith, they strengthened it, “our relationship with God was getting much deeper, and we learnt so much. We believe that God does everything for a purpose, so we believed that even in that situation, we were right where we needed to be”.
From this experience, they realized that it was time to do something for them, “we wouldn’t have discovered our love for fashion and our brand for that matter, so He really showed up when it looked like He wasn't there!”. In doing so, they’ve been able to spread the good news in a way that’s unique and true to them, keeping people on trend at the same time.
Their primary inspirations don’t come from people directly in the fashion industry, instead those they’ve met along their journey have formed as their shining stars, “we get most of our ideas from the Bible. People that have gone before us and are genuinely trying to make a change, they inspire us. Our family, friends and mentors, people that speak life and motivate us inspire us too”.
Convincing ourselves we can is half the battle won and these game changers are affirming themselves this year with “take one day at a time, patience is a virtue. It's easy to just rush things and do things for the sake doing it; but doing things well and organically really pays off.”
Changing the game for fashion, young entrepreneurs and women CEO’s will soon be their headlines, as they continue to innovate a cool and versatile clothing brand, while remaining passionate about their faith.
Anna Seven London are involved in a number of charity initiatives and a percentage of your purchase proceeds goes to the following charities - A21, Save The Children, The White Helmet and Syria Relief.
Socialise with them too - Instagram: @AnnaSevenLDN | Twitter: @AnnaSevenLDN | Facebook: AnnaSevenLDN | YouTube: AnnaSeven London | Pinterest: AnnaSevenLDN
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